Grup Ridaura
Corporate Website
Heroes Divers is a company created by Yolanda, a kind and caring entrepreneur that wants to bring the thrill and fun of scuba diving experiences to the little ones. She is a specialized instructor that provides underwater learning adventures for kids between 8-14 years old. After an agency failed to deliver, she reached out to me to create a website for her company: a space to advertise her services where clients could make online bookings.
The project:
CHALLENGE
- Launch a fully functional website within one week
- Limited photography available from the client
- Create a digital presence for a business from scratch
- Translate the essence of the company into the copywriting
NEEDS
- A clear, accessible website aligned with the parents’ decision-making process
- Visual identity that extends beyond the logo
- Restructuring of all provided content
- Booking system fully integrated
THE SOLUTION
- Using WordPress to efficiently deliver the website
- Create a UX architecture & refine information
- Extend the visual identity with colors & images
Overview
It was essential to launch a functional website before the summer season so the owner wouldn’t lose any income in her first year due to not having an online booking platform or a space to advertise her services.
ROLE
- UX/UI, WordPress Developer
TIMELINE
- 1 Week (2025)
TOOLS
- Adobe Cloud
- WordPress
- Notion
INDUSTRY
- Adventure Tourism, Youth Recreational Education
CLIENT
- Entrepreneur
“It’s an experience that goes beyond having fun in the water, it’s about learning about themselves and their environment while gaining confidence”
– Yolanda, Heroes Divers Owner
- READ TIME: 3 Minutes
The project consists of a fast-built, anchor-navigation site that brings Heroes Divers mission to life with seamless booking.
What makes Heroes Divers different?
- Heroes Divers fills a unique market gap by providing professional, certified supervision tailored to children, including young divers requiring additional support due to disability.
- Heroes Divers benefits from an excellent location on the Costa Brava, a highly touristic area that attracts families from Spain and neighboring countries, providing strong potential for bookings.
- The competitive landscape shows a gap in child-focused diving experiences, as most local centers cater exclusively to adults, giving Heroes Divers a unique position in the market.
RESULTS
01. Optimized for 7 day delivery, using selected components from a theme for rapid setup, then tailored the design, structure, content hierarchy, and visuals to create a custom, brand-aligned experience.
02. Integrated booking system for the guided inmersion service. Gathering all needed data and payment in 3 simple steps.
04. Established a scalable site for future improvement and development. We plan to divide and expand the content into different pages while improving SEO.
An anchor-navigation structure was selected to optimize development efficiency while enabling a clear and intuitive user journey.
03. Adaptative design: Taking into account that 40-55% of activities bookings are done through mobile decives and adapted the website content and structure for a better experience.
Visitors
Bookings
Min./Session
HEROES DIVERS
What I learned:
I learned to navigate a project with very short deadlines while managing client expectations and narrowing down on the essentials to achieve a successful delivery.
THE FUTURE OF THE PROJECT:
While working on the website the client and I established next steps to expand the website for the next season, improving SEO and the amount of information with a Blog and other internal pages.
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