Branding & Content creation
Desván Renovado
This business restores furniture and decor pieces like dressers and mirrors. They specialize in Vintage and Retro style, that is why it was key to represent that in their logo. After a study of their target, I designed a branding that would attract that demographic.
Branding & Content creation
The typography of the logo has a retro style given by the lines, but with a classic serif shape. The chair substituting the «A» on «Renovado» gives context, specifying its about vintage furniture. The tagline with a sans serif typography gives the renovated aspect of their products, with a more simplified look, from old brown and over-decorated with colored flowers for a clean and simple white with gold touches.
The color palette also represents this dualism that the brand is all about, a dark blue, more traditional, serious and elegant, next to a dusty pink, more playful, trendy and girly, just like their target.
Other projects
Graphic / Web / Marketing / photography
Contact Info
l hello@lunamaldonado.es
w Telegram: @lunalemonlady
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