Chez Cecillie
ECOMMERCE / Digital launch for a bag brand
Chez Cecillie is an upcoming fashion accessories brand based in Barcelona, Spain. They design and manufacture their products locally but don’t have a physicall space. They needed help creating their branding and online store.
The project:
CHALLENGE
- New brand with no market validation
- Limited budget to develop an online store
- Product details is it's strong suit, but have no physical space to display them
- Their products are within a crowded market
NEEDS
- Have an online space to display and sell their products
- Strong product presentation, making details visible
- Social media presence to build awareness
THE SOLUTION
- Designed and built a WooCommerce store
- Created launch content for Instagram & email
- Defined and applied a cohesive visual identity
Overview
Chez Cecillie needed to create an e-commerce using a cost-efficient solution and also expand their brand applications and visibility.
ROLE
- UX/UI, Digital designer, Photographer
TIMELINE
- 7 months (2025)
TOOLS
- Adobe Cloud
- WordPress
- HTML / CSS
- SurveyMonkey
INDUSTRY
- Fashion & Accessories
CLIENT
- B2C Company, National focus
“Our goal is to design distinctive pieces that challenge conventional fashion”
– Laura Arxé, Designer at Chez Cecillie
- READ TIME: 3 Minutes
What are the goals for Preformatex?
01. Increase brand awareness
Expand the brand’s presence through consistent communication on Instagram, LinkedIn, and email campaigns, as well as through prints and marketing materials.
02. Create a functional website
Develop a functional and informative website that reflects the brand’s identity while improving user experience, navigation, and overall engagement.
03. Unify brand’s identity
Implement the refreshed branding across all touchpoints: from print materials and catalogs to digital media and trade fair applications, ensuring visual coherence and recognition.
RESULTS
01. Optimized for 7 day delivery, using selected components from a theme for rapid setup, then tailored the design, structure, content hierarchy, and visuals to create a custom, brand-aligned experience.
02. Integrated booking system for the guided inmersion service. Gathering all needed data and payment in 3 simple steps.
04. Established a scalable site for future improvement and development. We plan to divide and expand the content into different pages while improving SEO.
An anchor-navigation structure was selected to optimize development efficiency while enabling a clear and intuitive user journey.
03. Adaptative design: Taking into account that 40-55% of activities bookings are done through mobile decives and adapted the website content and structure for a better experience.
Visitors
Bookings
Min./Session
HEROES DIVERS
What I learned:
THE FUTURE OF THE PROJECT:
Preformatex | Brand
Chez Cecillie | Online shopping