Chez Cecillie
ECOMMERCE / Digital launch for a bag brand
Chez Cecillie is an upcoming fashion accessories brand based in Barcelona, Spain. They design and manufacture their products locally but don’t have a physicall space. They needed help creating their branding and online store.
The project:
CHALLENGE
- New brand with no market validation
- Limited budget to develop an online store
- Product details is it's strong suit, but have no physical space to display them
- Their products are within a crowded market
NEEDS
- Have an online space to display and sell their products
- Strong product presentation, making details visible
- Social media presence to build awareness
THE SOLUTION
- Designed and built a WooCommerce store
- Created launch content for Instagram & email
- Defined and applied a cohesive visual identity
Overview
Chez Cecillie needed to create an e-commerce using a cost-efficient solution and also expand their brand applications and visibility.
ROLE
- UX/UI, Digital designer, Photographer
TIMELINE
- 7 months (2025)
TOOLS
- Adobe Cloud
- WordPress
- HTML / CSS
- SurveyMonkey
INDUSTRY
- Fashion & Accessories
CLIENT
- B2C Company, National focus
“Our goal is to design distinctive pieces that challenge conventional fashion”
– Laura Arxé, Designer at Chez Cecillie
- READ TIME: 3 Minutes
This project marks the beginning of the online presence of a newly launched fashion brand based in Barcelona.
What makes Chez Cecillie unique?
01. Local business
Designed & produced in Barcelona to ensure ethical, high-quality craftsmanship.
02. Architectural Form
The products move beyond flat designs into 3D, high-volume wearable art.
03. Chromatic Power
Using bold, saturated colors to stand out in a minimalist market.
RESULTS
%
Email Click-Through Rate
%
Organic Traffic
%
Traffic via Mobile Devices
01. Inspired by Barcelona’s art culture, the brand uses high-saturation palettes and geometric grids. The UI acts as a minimal canvas that allows the brand’s signature ‘volume’ designs to take center stage.
02. To translate the tactile, 3D nature of the bags to a digital screen, I implemented large-scale imagery and interactive hover that helps visualize and understand the foam-based textures.
04. Established a scalable site for future improvement and development. We plan to divide and expand the content into different pages while improving SEO.
I built a full-scale e-commerce solution using WooCommerce, featuring custom user accounts and a dynamic variant system that allows customers to effortlessly toggle between diverse color, size and pattern combinations.
03. Extending the digital experience into the physical world, the brand stationary reflects the values and identity, by focusing on using eco-friendly materials.
CHEZ CECILLIE
What I learned:
Designing for an evolving brand taught me that building a UI on a shifting visual identity can lead to a brand-product mismatch. A more clear and defined target audience and brand DNA would have helped create a more tailored design for the brand.
THE FUTURE OF THE PROJECT:
The modular architecture ensures the site can effortlessly scale from a ‘launch phase’ into a bigger site where multiple sections can be added or changed to fit the brand’s visuals and new core style.