Branding & Content creation

The typography of the logo has a retro style given by the lines, but with a classic serif shape. The chair substituting the «A» on «Renovado» gives context, specifying its about vintage furniture. The tagline with a sans serif typography gives the renovated aspect of their products, with a more simplified look, from old brown and over-decorated with colored flowers for a clean and simple white with gold touches.

The color palette also represents this dualism that the brand is all about, a dark blue, more traditional, serious and elegant, next to a dusty pink, more playful, trendy and girly, just like their target.